Downtown Martinez & Co
OBJECTIVE
Downtown Martinez & Co. plays an important role in promoting local events, supporting downtown businesses, and strengthening community engagement. This project focuses on redesigning the existing website currently hosted on GoDaddy’s website platform and rebuilding it within Wix Studio to create a modern, easy to manage, and highly functional digital hub.
The primary goal is to create a clean, modern website structure that is easy for visitors to navigate and easy for the Downtown Martinez & Co. team to maintain and update internally.
PROVIDED ASSETS
ACTION ITEMS
Downtown Martinez & Co. will provide the following assets where available:
• Logo files
• Brand colors and typography
• Event imagery and photography
• Existing content from the current website
• Business directory information
• Partner and sponsor information
These assets will be integrated into the Wix Studio platform to ensure consistent branding across the website.
• Branding alignment including logo, typography, imagery, and color palette
• Website design, development, and publishing on Wix Studio
• Migration of existing content from the GoDaddy platform where applicable
• Creation of dynamic website sections for events and directory management
Additional services offered are listed below where applicable.
RECOMMENDATIONS
Branding Alignment & Wix Platform Set Up
• Typography, imagery, and color palette provided by Downtown Martinez & Co.
• Install branding elements into Wix Studio platform and editing tools
• Apply brand standards across all website pages and dynamic content templates
Website Design and Development
Develop a new website using Wix Studio, creating a modern website framework optimized for desktop, tablet, and mobile devices.
The new platform will allow the Downtown Martinez & Co. team to easily manage events, update business listings, and publish new content without needing ongoing design updates.
PHASE I
Website Foundation and Core Structure
Estimated Cost: $2,750 – $4,000 depending on hours needed
Phase I focuses on building the core framework of the website and establishing a modern structure that supports events, business promotion, and community engagement.
Home Page
• Header and navigation menu structure
• Footer with key links and resources
• Hero section highlighting Downtown Martinez
• About section introducing Downtown Martinez & Co.
• Featured events section
• News and updates section (blog structure)
• Call to action sections directing users to events and businesses
The homepage will include automatic rotation of upcoming events, highlighting current events happening in Downtown Martinez and encouraging visitors to explore the full events calendar.
Events Section
• Creation of a dynamic events page
• Visual calendar format for easy browsing
• Event detail pages for individual events
• Search friendly structure designed to improve SEO visibility
Events will be managed through the Wix Studio CMS system, allowing events to be added and edited easily through a simple input structure similar to filling out a spreadsheet.
The design is created once, and new events automatically populate across the website.
Business Directory
• Development of a structured business directory page
• Organized listings for downtown businesses
• Easily editable entries within the CMS system
• Future ability to expand categories and listings
Community Partners Page
• Dedicated page recognizing community partners and sponsors
• Highlight opportunities for partnerships and sponsorships
• Designed to support future partnership initiatives
CMS Content Management Structure
Wix Studio includes a powerful CMS system that allows Downtown Martinez & Co. to manage website content efficiently.
This allows the team to:
• Add events by filling out simple fields
• Edit event details quickly
• Remove expired events easily
• Automatically populate events across calendar and homepage sections
This greatly reduces ongoing design work and allows the team to manage updates internally.
Publishing & Launch
• Publish the approved website to the existing domain
• Install favicon and optimize settings for Google search
• Ensure all content is optimized for desktop, tablet, and mobile viewing
PHASE II
Content Expansion & Marketing Integration
Estimated Cost Range: $1,500 – $3,000
Phase II focuses on expanding the website’s marketing functionality and supporting Downtown Martinez outreach efforts.
Marketing Integration
• Connect the website with email marketing and social media channels
• Leverage Downtown Martinez’s large email and social media audience
• Create clear calls to action directing visitors back to the website
• Encourage repeat visits and event engagement
Digital Payment & Ticketing Integration
• Implement a digital payment system to support event ticket purchasing and online donations
• Integrate with an existing platform or implement a new solution depending on organizational needs
• Embed payment systems directly within the website to create a seamless user experience
I have experience integrating multiple payment and ticketing platforms within websites to streamline the user journey and help organizations capture more event registrations and donations.
Partnership Package Development
• Redesign Downtown Martinez partnership packages for 2026
• Create a downloadable PDF formatted for print distribution
• Build an online submission form integrated into a Lightbox form on the website for partnership inquiries and submissions
Business Directory Print Version
• Recreate the business directory as a dynamic digital directory on the website
• Convert the digital directory into a print ready version for distribution in downtown businesses and visitor locations
• Design for easy editing and future updates
ADDITIONAL OFFERINGS
Print Design
Downtown Martinez & Co. also requested support redesigning marketing materials and brochures.
Print design services are available at $150 per hour
This may include:
• Redesigning existing brochures
• Updating event flyers
• Creating new promotional materials
• Preparing files for both print and digital distribution
PRICING
PUBLISHING & COST
• Publishing the approved website to the existing domain and URL
• Installation of favicon and search optimization settings
• Full mobile, tablet, and desktop optimization
Phase I Estimated Cost: $2,750 – $4,000 depending on hours required.
Phase II Estimated Cost: $1,500 – $3,000 depending on final scope of
marketing materials and integrations.
Pricing is based on a standard hourly rate of $150 per hour.
A project deposit of $750 is required to begin work.
ESTIMATED START DATE
March 18, 2026
ESTIMATED TIMELINE
Ongoing - can start right away.
Thank you for considering Moonlighting Technology for your business.
Moonlighting Technology, based in Martinez, California, is a boutique digital services firm specializing in branding, website development, and strategic online presence optimization. The company focuses on understanding each client's unique business goals to craft tailored solutions that enhance digital visibility and drive growth.
Moonlighting Technology bridges the gap between in-person engagement and digital action. From branded print materials like mailers, business cards, postcards, signage, and event flyers to QR-code integration and custom newsletters, the firm creates cohesive experiences that drive digital engagement. Whether it's connecting a printed invitation to an RSVP page or using a QR code on a business card to lead to a booking form, each element is designed to convert real-world interactions into measurable online results.
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