
Julie Long Team

OBJECTIVE
Develop modernized branding elements and strategy to inform print projects. Design advertisements for print and digital media targeted to the Julie Long Team current and future clientele.
PROVIDED ASSETS

ACTION ITEMS
Branding Modernization: Typography, Imagery, Color Palette.
Apply updates to existing logo icon - recommend to update font to match and keep recognizable logo icon. Apply new color palette to logo and offer in stacked and wide varations for multiple platforms.
Print Media Design informed by Updated Branding
Additional items offered are listed below if desired
RECOMMENDATIONS
Branding: Develop a modern luxury branding strategy leveraging existing logo icon to inform updated digital and print media.
Imagery - discover and provide imagery that is representative of our existing brand to help inspire color palette and font selections.
Color palette - develop color palette representative of your business with 5-6 colors delivered as color codes for both print and digital (RGB and CMYK).
Fonts - font pairings. 2-4 font selections delivered to enhance and modernize branding. Font licensing may have additional cost to the font artist.
Branding starts at $1,000 for delivered color palette, typography, and imagery. Pricing is based on $150 per hour rate and total pricing will depend on number of revisions.
Logo:
Logo - Option to update your existing logo with new color variations and fonts - delivered as vector files optimized for print and digital mediums
Logos are delivered as editiable vector files.
Updated logo starts at $500 for each variation (i.e. stacked and wide variations available)
Print Projects:
Half page advertisement created for print and digital mediums leveraging existing or new branding.
This includes visual concepts, copy, logos and integrated images provided by client. This would also ensure compliance with brokerage branding guidelines if applicable.
Pricing starts at $500 for a half page (8.5x11inch) advertisement per medium, which is based on $150 per hour rate.
Additional costs may be incurred for additional mediums to adjust layout or overall concept and will be charged hourly.
ADDITIONAL OFFERINGS
Website Development/Support
Social Media post and strategy design
Mailer Design
Flyer/Brochure Design
Email Marketing Strategy and design
PRICING
Pricing listed inline above based on $150 hourly rate. We ask for a minimum of 6 hours within a 90 day period, and a $500 deposit to begin work.
Branding can begin as early as Tuesday February 18, 2025.
ESTIMATED START DATE
February 18, 2025
ESTIMATED TIMELINE
To be determined.
