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Kennedy King

OBJECTIVE

Support all marketing strategies as guided by KT Marketing Consulting and Kennedy King Board of Directors.

PROVIDED ASSETS

ACTION ITEMS

Strategy ideas -


  • Create marketing goals for the year - visibility year over year, number of followers to increase, specific goals for the organization, email open rate, number of contacts.

  • Create a marketing calendar- include digital- annual doc, newsletter, email outreach, event invitations, and social media posts. Also include print- signage, invitations, mailers, event signage/QR code for donation at the event. 

  • Create a cadence/themes for outreach.

  • Organize the contact database and sync between any systems. i.e. sync contacts/inquiries from the website directly into the email marketing tool. Create categories for contacts- donors, donor prospects, business sponsors, sponsor prospects, prior scholarship recipients.

  • Connect with schools to help increase applicants. Consider school events, sports, or other for outreach.

  • Create press release documents and send consistently to local news stations.


Website -


Easy updates: 

  • Donate page - form to fill out to mail a check is currently unavailable.

  • Donate stock - form attached is currently unavailable.

Suggestions: 

  • Consider adding links to the Donor page if applicable, and location for each. Will help with SEO.

  • Add buttons to footer menu, contact button, Apply for scholarship button, any other relevant links. 

  • Add logo to header & footer

  • Adjust the alignment on the banner image on the home page. Kennedy King text gets cut off depending on the size of the viewer's screen. 

  • Consider combining about us and what we do into one page

  • Newsletter page - consider adding "sign up to receive our newsletter" to help newsletter visibility and to increase number of contacts. 

  • Consider combining Annual Report & Financials into one page. 

  • Board of Directors: Consider moving the group photo to the top, then follow with the individual roles. 

  • Impact: consider putting some of this info on the home page

  • Give Now: consider adding buttons to donate now in the header and footer for easier access. 

  • Consider adding visual buttons for how to give in various ways to the Give Now page (mail a check, special giving, matching gifts, etc.)

  • Donors: consider adding a thank you message


Social media ideas - 

  • Donor appreciation

  • Scholarship Highlight

  • Apply now for the Kennedy King Memorial Scholarship

  • Where are they now / Student success stories

  • Testimonials

  • Donate now

  • Impact / How your donation helps

  • Volunteer spotlight

  • Flashback Friday (history)

  • Event announcements (whether in person or a virtual event like a donation drive)

RECOMMENDATIONS

ADDITIONAL OFFERINGS

PRICING

Following pricing and budget as agreed upon by KT Marketing Consulting and Kennedy King.  

ESTIMATED START DATE

August 1, 2024

ESTIMATED TIMELINE

Small Green Plants

QUESTIONS?

Thank you for considering Moonlighting Technology for your business.
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