Branding: Develop a strong visual branding strategy leveraging the existing materials provided by New Leaf Collaborative

• Logo - install current logo into wix platform. Update existing logo to fit different backgrounds and mediums.

  • (Unless you already have this - I did not see it in the document you sent) Recommend to update existing logo in color variations - white and black, optimized for dark and light print and digital mediums. This option starts at $300 and you would receive the editable Adobe files, plus PNG & JPEG.

  • Option to create a stacked variation of your logo to fit on different mediums. This would be consistent with the existing wide logo and delivered as an editable file in all color palette variations including black and white. This logo using existing fonts and graphics would start at $500.

• Color palette - leverage & install the provided color palette into the wix system.

• Fonts - up to 3 fonts installed into the wix platform. Font licensing for web use may have additional cost to the font artist.

• All elements delivered in organized files and a displayed on a one sheet (similar to example previously sent)

• Starting price for branding & website setup would be $550-$975 depending on hours needed to complete the work and client selections.

Website Phase I:

• Create a new website on the Wix platform - migrating content from existing site to the new using above approved branding.

• The Wix platform will be designed and optimized for desktop, tablet, and mobile devices.

• Phase I to include these five pages:

Home Page

• Header footer menus including links to these pages:

• Home, About New Leaf Collaborative (including Board of Directors, Staff, Community Partners); New Leaf Programs (CSW, Earth Ambassadors, CGW), Donate/Get Involved, News & Updates (blog), Contact

• Footer to include links matching the header, plus clickable phone number and address/location.

• High resolution imagery with animation to modernize the website look and feel.

• Top of the page highlighted bar for important information to highlight.

About NLC

• Build a visually engaging display of all individuals involved in NLC. This will be easy to edit for anyone who needs to be added or removed.

  • Board of Directors

  • Staff

  • Community Partners

Programs

• Basic descriptions & imagery to showcase programming:

  • CSW

  • Earth Ambassadors

  • CGW

Donate/Get Involved

• Connect donate platform such as Give Butter or the like for easy/quick access for donors.

• List donation items needed OR consider connecting a wishlist - either Amazon or other for easy access for donated individual items.

• Volunteer Sign Ups - either create an email Lightbox for those who wish to be contacted for volunteer opportunities, or develop it further with specific questions (similar to a google form) that are embedded into the site. These entries would automatically email to one or more inbox and be housed inside the website as a spreadsheet. It can also be connected to google sheets or another cloud platform.

News & Updates Page

• Create as a ‘blog’ for easy updating and visibility.

• Add in current photos

Website Publishing for the above five pages

• Phase I includes publishing the site to existing domain/URL.

• Also includes setting up 1-2 employees with login to edit the site and a personalized tutorial.

• Estimated Cost: $2750-$4250 for the above depending on hours needed.

• Estimate does not include cost for domains or hosting, or other applicable licensing for fonts, imagery, etc.